rewards - Sparkage Blog

6 Ways Digital Loyalty Programs Are Actually Easier To Set Up Than Paper Punch Cards

Small business owners are notorious for having plenty of extra time on their hands, right? Wrong. With all that you have to manage on a day-to-day basis, it only makes sense to seek out ways to get the most return from the smallest effort. We’ve previously discussed the pros

loyalty

Digital vs. Card Based Customer Loyalty Programs: Which is Right for You

Customer loyalty is critical to the longevity of your business. Consider that the probability of selling to a loyal customer is 60% or more, while you have a 5%-20% chance of selling your product or service to a potential customer. Building and sustaining a loyal customer base is an

rewards

4 Ways Technology can Make Running Your Small Business Easier

Technology is all around us, but sometimes it can feel like technology is only for the big dogs of business. After all, the tech landscape can change quickly, and there always seems to be a new capability or app on the horizon. However, local small businesses can benefit from using

rewards

How to Know if Your Business Could Benefit From a Customer Loyalty Program

Customer loyalty programs certainly aren’t a new concept, with the first punch cards popping up in the 1980’s. However, they are on the rise. In fact, U.S. consumers hold 3.8 billion memberships in customer loyalty programs. Additionally, nearly 60% of companies listed upgrading their customer loyalty

rewards

Simple Rewards Ideas for Your Customer Loyalty Program

When done right, a customer loyalty program can turn new visitors into loyal and habitual visitors. However, decisions made when setting up the program will affect whether or not customers use and enjoy the program. A customer loyalty program will only be successful if: The program is simple to use

rewards

How Competition Can Boost Customer Loyalty and Engagement

It sounds like a dream to have customers competing to be the most loyal and telling everyone they know about your business, but for Off Broadway Deli, it was reality. You know the old way to increase customer engagement for your small, local business. The way that involves printing out

referrals

How Leveraging Customer Referrals Can Reduce Costs and Increase Revenue

When it comes to business only the strongest survive. There are lots of moving parts in the machine and if one part breaks down it jeopardizes the entire operation. That’s why 80% of businesses fail. But you don’t have to be one of them. The key to ensuring

rewards

How to Build Customer Loyalty For Your Small Business

Considering it’s up to 25 times more expensive to acquire a new customer than it is to retain a current one, boosting customer loyalty even a little bit can have a big impact on your business’ success.

api

Introducing the Sparkage Merchant API

Our merchant API is something we're really exited about. It opens up the doors to online businesses, third-party integrations, and customized functionality. It's a pretty big deal! What exactly is an API? You may have heard this buzzword being thrown around, and while it might sound confusing, APIs are actually