Small business owners are notorious for having plenty of extra time on their hands, right? Wrong. With all that you have to manage on a day-to-day basis, it only makes sense to seek out ways to get the most return from the smallest effort.
We’ve previously discussed the pros and cons of using digital vs. paper loyalty programs, but let’s go even deeper. Here are six ways digital loyalty punch cards are easier to set up than paper punch cards.
6 Advantages of Setting Up a Digital Loyalty Program
When you start to consider adding a customer loyalty program to your business, it’s easy to let your mind wander to what it will be like after the program is up and running. You may have questions about how you’ll promote the loyalty program, how to know if it’s a success, or how you’ll improve it down the line. As important as those details are, you have to look at first things first. Setting up a customer loyalty program may seem like a daunting task, but it’s easier than you think.
You don’t need to choose a card design and copy
Selecting a design for your paper punch card and determining what you’ll say on it seems like a small task. While these are little details required for setting up a paper punch card, they’re just one more thing to add to your to-do list. With a digital loyalty program, you get to bypass any design decisions. The app’s interface and the system are already designed and easy to use. That means you don’t have to carry the burden of designing your own loyalty program and concept. Why reinvent the wheel?
There’s no need to wonder how many cards to order
If you decided to order paper punch cards for a new customer loyalty program today, would you know how many to order? If you don’t know, don’t feel bad. Estimating how many loyalty cards you’ll go through is tough. On the one hand, you don’t want to run out of cards and not be able to hand them out to interested customers. However, ordering stacks of cards that just collect dust is a waste of money. With a digital loyalty program, you get to skip playing the guessing game.
More digital reward options make it easier to test what works
One advantage of a digital loyalty program over a paper punch card is the variety of rewards you can set up for customers. While this is a benefit in the long run of the program, it’s also useful during the setup phase. Adding, adjusting, and monitoring the success of rewards is easy with a digital app. Whenever you want to test a new offer, you can add it to your list of available rewards at no extra cost.
Keep your loyalty program secure from the get go
Tracking the usage and effectiveness of paper punch cards is nearly impossible. This challenge doesn’t just apply to your customers, though. Unfortunately, it’s possible for employees to give away extra punch cards or steal stamps and points without you knowing. This leads to unknown losses and can hurt the success of your efforts in the long run. On the other hand, digital loyalty programs are secure from the moment you set them up. You can track all of the points given out and have clear records for all loyalty transactions.
Skip shipping time
The beauty of digital loyalty cards is that information travels fast. So instead of waiting for your paper punch cards to come in the mail, you can easily set up a digital program and launch it in the same day.
Still not sure that a digital loyalty program is for you? Learn more.
In the time it takes for paper punch cards to be delivered to you, you could have a digital loyalty program up and running and increasing customer engagement. Request a demo here to see for yourself how simple yet powerful a digital loyalty program can be.
