Technology is all around us, but sometimes it can feel like technology is only for the big dogs of business. After all, the tech landscape can change quickly, and there always seems to be a new capability or app on the horizon. However, local small businesses can benefit from using tech, too. In fact, mobile apps save small businesses 725 million work hours every year.
Let’s look at four ways tech can save you time, money, and frustration.
How Technology Makes the Life of a Small Business Owner Better
Technology in the form of software or apps is useful in nearly every area of your small business.
Get more done in less time
Running a small business involves a lot of smaller tasks, many of which are redundant or need to be completed often. Software that tracks time, types out voice memos, keeps projects organized, digitally files documents, or manages email more effectively can all save you time in the day-to-day.
On top of software and apps speeding up the work you need to do regularly, it can also keep you and your employees more accurate. By having uniform systems and processes, there will be no confusion about the right way to file a document or run the day-to-day.
Avoid money mistakes and headaches
82% of businesses that failed did so because of cash flow problems. That’s a scary number, and a statistic you don’t want to be a part of. While implementing a new financial system can seem overwhelming at first, it can save you headaches in the long run.
Finance software helps small businesses keep track of budgets, run financial projections to make sure you don’t get into a sticky financial situation, stay organized, and easily file taxes.
Electronic records and budgets are also accessible from anywhere, and can’t be damaged in the unfortunate case of fire or break-ins.
Improve customer relations
Your customers can make or break your business, and while there’s no substitute for thoughtful face-to-face interactions, technology can strengthen your relationship with customers.
By collecting feedback online or setting up a digital loyalty program, you can use technology to make it simpler to deliver personalized and memorable service at scale. Setting up a digital referral program can even reduce your overall marketing costs in the long run, as happy customers have a way to bring new business to you easily.
Grow your business
If you’ve felt reluctant to change the way you’ve always done business and implement new tech into your operations, you’re not alone. Hawaiian Rolls was reluctant to change how their company had historically been run but experienced 27% year over year growth once they deployed the right software to make running their business more straightforward.
Tech helps grow your business because it makes every area of your business run more efficiently. When you implement the right software, you’ll be able to do more in less time, stay organized to spot any areas of opportunity or concern, and better serve and engage your customers.
All of the benefits of tech sound great in theory, but if they’re true then why aren’t more small businesses taking advantage of the apps and software created specifically for their needs? A little over half of small businesses want to use tech in their business, but don’t because they think it will be too expensive.
While that may be the case with some applications, software for your small business is probably more affordable than you think.
In fact, you can start engaging customers, earning more business, and expanding your customer base for just $125/month. Curious how that’s possible? Request a demo to learn about our features, setup, and how a customer loyalty program could benefit your small business.